Our chapter began considering a new name two years ago, because “Lincoln City” did not reflect our service area of Lincoln and Tillamook Counties. Shortly thereafter, other Audubon chapters began to drop “Audubon” from their name, because John James Audubon held white supremacist views and desecrated Native graves. We agreed that “Audubon” in our name did not align with our chapter’s values and could be a barrier to participation in our activities.

Bird Alliance of Oregon (BAO), formerly Portland Audubon Society, conducted extensive research and community listening to arrive at their new name, which directly references birds and creates a sense of unity, connection, and inclusion. We’re grateful to BAO for their thoughtful process. Our Board decided to follow BAO’s lead and include Bird Alliance in our new name.

Our Board wanted the rest of our name to reference our service area of Lincoln/Tillamook Counties and not only reflect the Oregon coast, but also respect and complement the coastal work of other Oregon chapters. Rather than use a term that was ambiguous (e.g., Central Coast), or political (e.g., Lincoln/Tillamook Counties), we defined our service area as the coast from Cape Perpetua in the south to Arch Cape in the north, with five capes (Foulweather, Kiwanda, Lookout, Meares, and Falcon) in between. These capes are beautiful and distinctive to the Oregon coast, provide essential habitat for birds and other wildlife, and remain a focus for our chapter’s conservation initiatives.

Yes. You don’t need to do a thing. We’re grateful that you’re a member, and all your member benefits will continue uninterrupted, just under a new name.

Donations and legacy gifts may be made out to either Seven Capes Bird Alliance or Audubon Society of Lincoln City. Our bank will accept both. Thank you for your support!

Our new website is sevencapes.org, and our new general email is info@sevencapes.org. Emails sent to the former “lincolncityaudubon.org” addresses will transfer to the new one.

We’re excited to have worked with coastal artist Lori LaBissoniere O'Neil of Drift Awake Studios to create our new logo, which features a stylized view of sunset on the Oregon coast with capes receding in the distance. Seven birds flying overhead represent Capes Perpetua, Foulweather, Kiwanda, Lookout, Meares, Falcon, and Arch.

Yes. National Audubon Society has over 510 community and campus chapters that are part of a national network working to conserve and restore natural ecosystems. Through the Oregon Audubon Council, we collaborate with 11 other chapters across the state and with National Audubon Society to advance our conservation agenda. Other former Audubon chapters have already changed their names, including Seattle, Chicago, Detroit, Madison, and San Francisco, but we all remain part of National Audubon Society and value the collective impact of a coast-to-coast organization.

We decided to learn from the experience of Bird Alliance of Oregon, which changed its name from Portland Audubon Society in February 2024. Our hope was that they would choose a name that we and other state chapters could build upon to unify our Oregon network. As mentioned, our Board liked “Bird Alliance.” Through multiple board meetings, four surveys to members and our conservation partners, and a Zoom conversation with other chapters of the Oregon Audubon Council, we listened to feedback and gathered extensive data on name preferences. Ultimately, that information guided our Board to choose Seven Capes Bird Alliance.

It’s a heavy lift to change overnight our online presence and all our print publications, merchandise, and signage. Please bear with us as we make the transition within the constraints of time and budget.